Never Before Now Growth® Hair Oil is 1.1x (10%) more potent, delivering visibly improved hair thickness and length. Formulated to be just 10% stronger—and priced only 10% higher—than Wild Growth® Hair Oil, it offers the same trusted benefits, including softening, re-texturizing, relaxer extension, deep moisturizing, added body, sway, and bounce. For those seeking a noticeable boost in growth, it provides extra results without a significant increase in cost.