Do It 'FRO" The Culture Untouchable Definition & Unmatched Volume Bold Buttery Gel

For ICONIC, REVOLUTIONARY, BOLD afro-textured hair! Powered by Black Charcoal & Black Cumin to effectively remove impurities, allowing nutrients & moisture to penetrate more effectively and encouraging true texture to blossom. Filled with antioxidants to strengthen hair and protect it from the elements. Rich in nutrients to nourish hair & scalp and give hair the freedom to be unapologetically defined, voluminous, and beautiful! Designed to emPOWER the hair to be purified, feather-light, and gleaming with brilliant shine.


Bold Buttery Gel is the best of both worlds! Nourishes & moisturizes like a butter and controls like a gel. This BOLD combination delivers an amazing flexible hold without the excess weight.

The Mane Choice Do It "FRO" The Culture Bold Buttery Gel 12 oz.


    - Rich, light buttery texture provides soft hold & shine

    - Supplies wash and go’s, twist-outs, and braid-outs with perfect balance of definition & volume

    - Nutrient-rich formula improves definition

    - Softens, moisturizes & tames frizz

    - Promotes a natural, healthy shine

    - Fortifies hair to improve elasticity

    - Gentle enough for daily use